At the end of this year, the Reggie will launch on the Lebanese market the Byblos brand, whose production has been ceased since the seventies of the last century.
The brand will be produced “with high quality specifications” by British American Tobacco BAT in its plants in Jordan, according to an agreement signed by both parties today, Monday, at the Regie’s headquarters in Hadath.
The Regie’s President and Director General Eng. Nassif Seklaoui, and BAT General Manager in the Middle East, Pavel Bocharov, signed the manufacturing agreement in a ceremony held in the presence of a Board member Dr. Issam Salman and the Government Commissioner Mirna Baz, Financial Controller Carol Youssef, directors of Regie and several Heads of Sales, in addition to the company’s delegation.